Adleta Corporation’s Company History As The Southwest’s Wholesale Distributor
In 1922 E. C. Adleta Senior founded the Adleta Showcase and Fixture Manufacturing Company in Dallas, Texas. In 1932 the Adleta Company was founded as the companion wholesale division of the Fixture Company. Since that time, our Company has enjoyed the reputation of being a leader among all wholesale distributors in the Southwest. From 1932 to 1943, the Adleta Company distributed products manufactured by the Philco Company. From 1943 to 1973, Adleta served as the wholesale distributor for RCA consumer electronic products. During this same period of time, the Company was actively involved in the distribution of a wide variety of electronic parts, components, and equipment. Our Company introduced black and white television and color television to the Southwest and sold more television sets than any other distributor operating in this area.
In early 1973, the Company recognized the huge opportunity for growth offered by the home furnishings industry. On December 1, 1973, the Company was appointed as the distributor for the Armstrong Resilient Floor and Carpet lines and 1974 marked our first full year as a flooring distributor. Our rapid growth and success in flooring distribution led to the eventual withdrawal of the Company from the electronics distribution business.
The decade of the 80’s brought rapid growth for our Company. The “Golden Age” of vinyl, Armstrong Designer Solarian ruled supreme. We absorbed competitive wholesale distributors, and were awarded Armstrong distribution rights in the following markets
Shreveport and Northern Louisiana – 1981
Little Rock and Arkansas – 1984
Oklahoma – 1997
Memphis, Eastern Tennessee and Northern Mississippi – 1998
The decade of 2000 to 2010 brought major additions to the Adleta product portfolio. The rapid rise in popularity with consumers of wood flooring, combined with the availability of new state of the art wood manufacturing facilities in Asia, enabled Adleta to “Change the Market Place”. We introduced high styled engineered floors at price points that opened the category to consumers who had previously not been able to afford wood flooring. This also enabled our Retailer Partners to successfully enter a profitable business that had been the domain of “sand and finish” contractors. Between 2001 and 2010, Adleta began distribution of the following engineered wood products
Armstrong Hardwood – 2001
LM Hardwood – 2004
Bruce Wood – 2008
Bella Cera Wood – 2009
Adleta Wood Products – 2010
In order to ensure our customers were using the best adhesives and installing these wood floors correctly; in 2004 we entered into a partnership with Stauf, an adhesive manufacturer from Germany and a producer of the top quality wood flooring adhesive.
In 2006, Adleta entered into a partnership with MetroFlor to introduce Luxury Vinyl Plank Floors under the Artistek brand into our market. We helped start the revolution of “floating” Luxury Vinyl Tile floors with the introduction of Konecto in 2007. Today Adleta is proud to represent a full line of Luxury Vinyl Tile products from Armstrong, Metro/Artistek and FreeFit.
Our hard surface flooring history cannot be complete without a discussion of laminate flooring. Again, Adleta played a major part in the development of this category. In 1996, we were the first distributor in the United States to sell Wilsonart Laminate. Retailers and consumers were introduced to the value and beauty of High Performance Laminate floors. Laminate flooring has evolved dramatically since that time, and while Wilsonart exited the flooring industry, we are proud to represent Armstrong and Bruce Laminate as well as the Bella Cera laminate line.
The “constant” in our history has been the ability to recognize innovative new products, adapt to change, and to keep our customers as the “center” of all our activities. At the present time, Adleta Corporation serves over 2,000 customers in a large portion of Texas, Louisiana, Oklahoma and Arkansas and bordering states from locations in Dallas, TX, Shreveport, LA and Little Rock, AR. We are recognized as a leader in our industry by both our suppliers and our customers.
Our present CEO and owner, Jack Adleta (the grandson of E.C. Adleta), stated “we started by manufacturing and selling cabinets, and along the way we have sold TV’s and carpet. We may end up distributing spaceships someday, but it all comes down to how you treat people. The customers you serve and people you work with. The Corporation can’t be successful if our customers and team members are not, and our goal is to make them successful.”
Adleta’s Service Promise:
One Call. One Delivery. One Invoice. From One Distributor.